Vivify VOC provides research and consulting services that help digital companies bridge the gap between business objectives and market needs. Through our research, we bring the consumer's perspective to life, fostering a deeper understanding within organizations marketing to and serving them.
We start by developing empathy for your customer's needs and pain points by using our unique discovery research methods.
We test early product concepts using sketches and 'low-fidelity' prototypes between rapid iterations, saving time and money.
Vivify VOC provides end-to-end persona creation services, starting with business stakeholder interviews to understand how companies perceive their customers. We then map out a research plan which includes both qualitative and quantitative research methods.
Vivify VOC's research methodologies are optimally suited for recording the entire customer journey. We establish relationships with consumers and empower them to record their experience with brands using audio / visual diaries and other longitudinal research techniques optimized for multiple touchpoints.
Vivify VOC's mobile ethnographic services allow our clients a peak into the day-to-day lives of their customers, seeing the moments that define their customer's personal stories, through user-generated videos, photos, poll responses and opinions about a product, service and / or brand.
Vivify VOC has access to a full suite of eye-tracking tools and technology which allows our clients to see what elements of a webpage or online advertisement attracts and keeps the attention of viewers.
Vivify VOC has extensive experience writing, coding, launching and analyzing voice of customer questionnaires, which gives companies an in-depth and statistically significant understanding of their customer's attitudes, opinions, beliefs, values, and / or behaviors.
Vivify VOC can help your company build a website that is accessible to people with visual, auditory and motor disabilities, so that you expand your market while ensuring that you are compliant with Section 508 of the Americans with Disabilities Act.
Gary has over over 20 years of experience in the UX field, working in a number of different research & design roles delivering quality digital products for various Fortune 100 companies. Some of his past and current clients include Fidelity Investments, the National Oceanic and Atmospheric Administration, the state of Massachusetts, Barnes & Noble, Pier 1 Imports, General Motors, and TIAA-CREF.
7 Salem St, Newburyport, MA 01950